Snack You Silly

As just another start-up snack food review blog, the SYS team spends 12-14 hours a day corresponding with snack food companies in hopes of garnering a coveted “whitelist” and chance for unlimited promos. Snack food companies are notorious and insufferable hard asses, but I wanted to point out the complete warmness in my correspondence with one kind soul, the venerable Michael Glokeler of Little Debbie in Collegedale, TN. The conversation is as enriching as it is ongoing, but for now, I’ve bolded fine examples of what we call in the business world “genuine professional courtesy.” Enjoy:

Mr. Bernstein:

Thank you for you interest in McKee Foods Corporation’s Little Debbie^® products. Your e-mail message to our Consumer Affairs Department was forwarded to me for response. Unfortunately, at this time, we are restricted in giving away promotional product samples to parties that live within 100 miles of our facilities and are able to pick the products up at our facilities.

I appreciate you taking the time to inquire, and I wish you and your partners success with your new web site. Please feel free to contact me if you have any questions or other requests.

With Best Regards,

Mike Gloekler

…

Thank you Mr. Gloekler for your response. I understand your policy, but I wonder if this could work if we paid for postage (effectively making it as we were picking up the promotional materials). Let me know at your earliest convenience.

Quite warmly,

Ben Bernstein

…

Mr. Bernstein:

I wish I could help you out, but we just are not set up logistically to handle the volume of these sorts of requests. We get several in a week and cannot accommodate them all. I hope you understand and will continue to enjoy our products.

Best of Luck,

Mike

…

I do understand, and thank you for your kind patience and words. The next time I’m in Collegedale, I’ll be sure to stop by for a handful of LD snacks.

Wishing you the best,

Ben Bernstein

…

Ask for me and I’ll see that you get good treatment.

…

Sounds good Mr. G. Maybe it was Simba who said “I just can’t wait to be king!”

Ben

…

I’ll keep you all posted.

This entry was posted on Tuesday, July 1st, 2008 at 5:03 pm and is filed under Benjamin Bernstein, Life in the Snack Lane. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.