View From The Sky: Pop-Tart Week A Crying Shame
July 22nd, 2008
Jill Skylab wraps up the first annual North American Pop-Tart Week.
To get where I’ve been in the industry as a woman, you can’t mince words. So let’s not slice or dice and just say it: Pop-Tart week was a manager’s worse nightmare, and a failure on so many fronts. When I took this job as a Brand Messaging Analyst/Acting Assistant Director of Branding at Snack You Silly, I was expecting a fresh perspective on an industry I had loved so much from the inside. Instead, my first assignment was sorting through the mess as Kellogg’s became a screaming lobster in the media’s pot of hot water.
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Posted by Jill Skylab
Fun Fact: The Brown Sugar Cinnamon Pop-Tart has the same amount of calories as a Ham sandwich from Subway
Fun Fact: 
Without a doubt, Pop-Tarts are to the snackfood world what the iPod is to the technology world. A whole new system of thought, concept, and execution, Pop-Tarts would change the world forever upon release in 1967. From their foil wrapping that was originally used for dogfood to their characteristic frosting that miraculously doesn’t melt in the toaster, Pop-Tarts are iconic North American ingenuity, rife with the teary complexities and magnanimous histories of the great continent itself.
Fun Fact: 
