Snack You Silly

Fun fact: Entenmann’s was founded by a German immigrant in Brooklyn… just like me!
Recommended T.O.E.: When you’re just hanging out with your hip music and art friends in Brooklyn, NY, enjoying the scene

“No plans of stopping ‘til I see cardboard.”

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Fun Fact: The Brown Sugar Cinnamon Pop-Tart has the same amount of calories as a Ham sandwich from Subway
Recommended T.O.E.: During North American Pop-Tart week

“If you’ve had indigestion, don’t blame the Pop-Tart; it was your own fault.”

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Fun Fact: Blueberry Pop-Tarts contain real blueberry
Recommended T.O.E.: During North American Pop-Tart week
“Warm, gooey scrumptiousness.”

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Without a doubt, Pop-Tarts are to the snackfood world what the iPod is to the technology world. A whole new system of thought, concept, and execution, Pop-Tarts would change the world forever upon release in 1967. From their foil wrapping that was originally used for dogfood to their characteristic frosting that miraculously doesn’t melt in the toaster, Pop-Tarts are iconic North American ingenuity, rife with the teary complexities and magnanimous histories of the great continent itself.

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Fun Fact: The material pop tarts are wrapped in will keep you alive in space if you wrap your entire body in it
Recommended T.O.E.: During North American Pop-Tart week

“I was hungry and they were there.”

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I can’t believe it! Seven years in the making and Pop-Tart week is finally here. So many thanks to the hundreds of folks who’ve sent in pictures… we’ll have a post up with those soon. Look for reviews, editorials, product ideas, and everything Pop-Tart as we celebrate the conception of Kellogg’s greatest creation. And check out that totally adorable header Rebecca made.

Fun Fact: Discontinued flavors of Jujubes include rose, mint, and lilac
Recommended T.O.E.: Right before getting your teeth professionally cleaned

“Food should not be this hard to eat.”

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Fun Fact: Cheesy Bread and Cinna Stix were introduced simultaneously in 2001, the same year that Wikipedia was founded
Recommended T.O.E.: After the witching hour

“The future of food.”

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We are thrilled to welcome Jill Skylab, former Director of Regulatory and Technical Affairs for the Snack Food Association, to the SYS team. Jill is best known for her pioneering work in snack manufacturing techniques. Jill was also the driving force of the twenty dollar-day (TDD) for snackfood workers throughout Indochina.

Here at Snack You Silly, Jill will be primarily managing the Weekly Caption Contest, editing pictures, rating quotes, and moderating comments. We hope you’ll join us in making her feel at home. And one last thing: don’t complain about last year’s SNAXPO to our newest employee… she planned the whole convention!

After more than seven years of anticipation, Kellogg declares July 13, 2008 the beginning of the first annual North American Pop-Tart Week.

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